Digital nomads are a new consumer-tourist segment who choose to travel the world while working. They are therefore telecommuters, but it is important to underline that not all telecommuters are digital nomads. They are usually highly skilled and digitally literate people. Their occupations are often oriented towards high-demand technology, such as programming, web design, digital marketing, etc. Their attraction to a destination can regenerate and contribute to local communities; help to deseasonalize demand; attract international talent and expertise; increase tourism spending, and can transform the destination into a more attractive space for investors and businesses.
RELATED ACTIONS: NEW BUSINESS OPPORTUNITIES FOR RESIDENTIAL DESTINATIONS
Between February and April 2022, the course “New business opportunities for residential destinations: the digital nomads” was held. Divided into eight sessions, this 40-hour course offered comprehensive training on residential tourist destinations (characterization, management keys, challenges…), paying special attention to the analysis and characterization of digital nomads as a new business opportunity for this type of destination. A new demand profile has arisen as a result of the evolution of modern society, which is of enormous interest to residential destinations. The main objective of this course was to analyze the recent evolution of tourism activity, characterize residential destinations, and, in this context, understand the particularities of this new demand profile, its suitability for residential destinations, and the strategies necessary to attract it, from a public-private perspective.
