One of the main features of the current tourism scenario is the emergence of new levels of smartness in destinations. The intensive use of technology (before, during and after the trip) is generating an enormous volume of data that is the real catalyst for change and innovation in the destination. Generating the right data governance is a key aspect to drive the implementation of an innovative data ecosystem that promotes innovation, smartness and a greater competitiveness of the destination.PILOT PROJECT: RESIDENTIAL TOURISM AND THE VALUE OF DATA
One of TI-LAB’s main working lines is to identify new sources of information (data) for the analysis and evolution of residential tourism. With this objective in mind, TI-LAB is working on projects related to public-private participation that promote an innovative ecosystem that will lead to new business models and management of residential tourism based on the generation of knowledge.